​Last updated: April 2026

At Apex Armour, we are committed to protecting your privacy and ensuring that your personal information is collected, used, stored, and protected in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable South African laws.

This Privacy Policy explains how we collect and use your personal information when you visit our website, place an order, contact us, or interact with our services.

1. Information We Collect

We may collect personal information including your name, surname, email address, phone number, delivery address, billing details, company name, and any information you provide when contacting us or placing an order. We may also collect technical information such as IP address, browser type, cookies, and website usage data.

2. How We Use Your Information

Your information is used to process orders, arrange delivery, provide customer support, send order updates, improve our website experience, prevent fraud, and send marketing communication where you have provided consent.

3. Sharing of Information

Apex Armour will never sell your personal information. We may share your information only with trusted third parties required to operate our business, including payment gateways, couriers, website platforms, email providers, and service partners, solely for the purpose of fulfilling your order or supporting our services.

4. Data Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration, or disclosure. Payment information is processed securely through third-party payment providers and is not stored by Apex Armour unless required for lawful business records.

5. Cookies

Our website may use cookies and similar technologies to improve functionality, analyse traffic, remember preferences, and enhance your browsing experience. By using our website, you consent to the use of cookies where applicable.

6. Your Rights

In terms of POPIA, you have the right to request access to your personal information, correct inaccurate information, withdraw consent for marketing communications, or request deletion of your data where legally permissible. Requests may be sent to our contact details listed below.

7. Retention of Information

We retain personal information only for as long as necessary to fulfil the purpose for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements.

8. Contact Us

If you have any questions regarding this Privacy Policy or how your personal information is handled, please contact Apex Armour via our website contact form or support email.